I recently came across Smartworld Elie Saab Residences, an upcoming premium residential project that’s generating a lot of discussion in the NCR luxury housing space. What stands out is the design collaboration with Elie Saab, which is not very common in Indian residential developments.
From available information, Smartworld Elie Saab focuses on branded interiors, refined layouts, and a lifestyle-oriented approach rather than just size and amenities. The project is located in Sector 98, Noida, which already has good connectivity to the Noida-Greater Noida Expressway and key business hubs.
Curious to hear opinions from others do branded residences actually hold better long-term value, or is it mainly a lifestyle upgrade?