While exploring luxury housing options, I noticed Smartworld Elie Saab Residences being positioned differently from typical premium apartments. Instead of focusing heavily on size or pricing, Smartworld Elie Saab highlights design collaboration and branded living.
This approach is already common internationally, especially with designer-backed residences by names like Elie Saab. In Noida’s context, it will be interesting to see how end-users and investors respond to this concept.
How important do you think branding is when choosing a luxury home in NCR?